Playbooks, stories &
product updates.
Practical writing for sellers — from your first listing to your hundredth order — and the platform updates we ship each week.
Fresh off the press
5 articles
The 9-step playbook to list your first product in under 10 minutes
From signing up to publishing your first SKU, this is the exact checklist our top sellers follow. Includes image specs, title tips, and pricing rules.
Pricing for COD: a framework for Indian sellers
Cash on delivery still drives 60%+ of orders in tier-2 and -3 India. Here's how to price for it without losing your margin to returns.
Product update: faster payouts and a brand-new analytics dashboard
T+1 payouts on every order, plus a redesigned dashboard with conversion, repeat-buyer and SKU-level insights. Rolling out this week.
From side hustle to full-time shop: Priya's story
Priya started selling hand-poured candles on weekends. Eighteen months later, she's running a five-person workshop. Here's exactly how she did it.
Product photography that actually converts (with a ₹0 lighting setup)
Forget studios. With a window, a ₹40 white sheet, and these five composition rules, you'll have photos that beat 90% of the catalogue.
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